About the Unit

The Market Research & Intelligence Unit of the Coffee Board of India plays a key role in data-driven decision-making and market facilitation. The Unit contributes to trade policy by analyzing tariff barriers and preparing FTA-related inputs, while supporting initiatives like One District One Product and Districts as Export Hubs.

The Unit coordinated the development of the India Coffee mobile app, export activities, and branding efforts during G20 events. It has enabled direct export platforms for growers like VIKRAYAM, provided weekly price indicators to ICTA, and boosted domestic coffee consumption through premium and affordable coffee products under the ‘India Coffee’ and ‘Coffees of India’ brands on e-commerce platforms.