The Coffee Board of India is organizing Flavour of India - The Fine Cup Award Cupping Competition annually with an objective of promoting production of fine quality coffees. The coffee board conducts the flavour of India Fine cup award annually to encourage coffee growers to produce fine quality coffee, which are rewarded after a stringent evaluation process.
The samples were also evaluated for cup quality by an experienced panel of Coffee CupTasters representing Coffee Board as well as Indian Coffee industry to select the best tasting coffees to be awarded and the best coffees of India are rewarded. The winning coffees from each coffee growing region of India are showcased in international platforms and WCC.